Why You Should Be Using Virtual Tours in Your Real Estate Marketing.


When you think of a home showing, you likely envision face-to-face meetings between real estate agents and potential buyers. Everyone walks the property, and as clients explore every nook and cranny of what might be their new home, the agent shares the property details and neighborhood facts.

Fast forward to modern times, and agents and buyers alike are witnessing a changing marketplace that thrives on interactive visual content made accessible via the internet. Where 2D photography once set the standard, modern consumers want more. Clients don’t want to be passive viewers - they want agents to pull them into the scene.

51% of buyers now find their dream home online. We can guarantee the initial draw to many of those homes was beautiful photographs, an intriguing description, and a virtual home tour.

Virtual home tours are gaining traction as the visually compelling alternative to traditional showings by allowing visitors to tour homes without ever physically walking through the doors. In fact, more than half of the consumers viewing properties online lose interest when no virtual images are available as part of the listing.

More than half of the consumers viewing properties online lose interest when no virtual images are available as part of the listing. 

So, what does this technological and cultural shift to the simulated world mean for real estate agents and home marketers? It means that to remain competitive, it’s time to think beyond 2D photography and formalities. Instead, focus on creating an authentic experience.

For real estate agents, showing homes remotely should include the allure of 3D visuals and informative online content. The next step would be harnessing that power to generate interest and close more sales.

Show Homes From Diverse Perspectives

Prospective homeowners should be able to see the house and explore it digitally.

The magic is in the details when showing home remotely, and the smallest of those details matter. Even the texture of walls and ceilings should be visible with the click of a button, creating a sense of control and a deeper understanding of the physical space for distant viewers.

To remain competitive, it’s time to think beyond 2D photography. 

When setting up a virtual home tour, think like the consumer and ponder this: What would you want to see? There will always be multiple answers to the question because of the unique preferences of home shoppers, which gives agents more room to be creative.

Note these visual options to leave a lasting impact remotely:

  • Every room can be accessible from a standing point of view with a full 360-degree rotation.

  • Agents can use video walkthroughs that go beyond the expected. Show homes on video from various angles–not one viewpoint.

  • As part of the virtual home tour, you can make the entire property and floor plan viewable as a single 3-Dimensional image.

A bonus tip: Inconsistent lighting serves as a distraction that can ruin the viewing experience. Before showing homes remotely, make sure the lighting is stable and complements the home’s beauty and available space.

Optimise Remote Home Tours For Mobile Devices

When showing homes remotely, agents must remember that everyone won’t be accessing the tour from laptops or desktop computers. Due to ease of use and portability, mobile devices are now the most popular platforms for accessing the internet.

This is why mobile compatibility is so important, and your virtual tour should be optimized for viewing on tablets and modern cell phones - which work with virtual reality simulations through Android and IOS operating systems. But how long will it take your files to load on these mobile devices? This answer can impact your bottom line more than you may think.

Advancements in modern technology means consumers expect speed and reliability. In fact, Google has found that 53% of mobile page visitors leave a page that takes over three seconds to load.

Nothing ruins a virtual experience like a remote tour that takes too long to load, freezes, or crashes. Test everything for glitches or delays (and make adjustments as needed) before virtually showing homes to potential buyers.

Enhance Visual Content with Descriptive Text

Your visual content and 3D imagery should always be enhanced with text that describes the property while telling a story with calls to action. Add even more character and personalisation through audio that consumers can play at their discretion if they want to feel like an expert is guiding them through the online tour.

As a real estate agent, showing homes remotely means getting the right content in front of the right people.

Don’t be afraid to reach out for help from professionals and embrace the latest technologies for remote virtual tours. Before sharing your listings online, consider the potential to profit and improve your bottom line by thinking outside of the box and stepping into the virtual world.

Image: Photo by rawpixel on Unsplash (No Attribution Necessary)