5 Ways To Set Your Brand Apart With Immersive Experiences.

An immersive experience is the most memorable.

An immersive experience is the most memorable.

There are countless brands in your market vying for the attention of consumers. To stay competitive, you must keep up and stand out. So how can your company stand out, especially if you’re operating in saturated markets? The answer lies in the experience. 

Brands can’t tell today’s customer what’s important with cut and dry marketing techniques. Customers have to feel it and validate the importance for themselves. Provide an immersive experience and you create a connection based on trust and value. 

An immersive experience will set your brand apart because these experiences show the value of your company while engaging customers in an innovative way. Still, this process must be well-executed with the right intentions and style. 

Here are 5 ways you can set your brand apart with immersive experiences. 

Use A Multi-Sensory Approach

Multi-sensory styles of teaching and learning are effective for numerous reasons. Activating the human senses of touch, taste, smell, hearing, and vision makes our brains light up, creating memories we aren’t likely to forget. 

Indulging these senses through multisensory marketing is powerful because it creates an emotional connection – hence the impact of virtual reality.

When you immerse your customers into an experience, you want them to remember your brand’s story. How does the product feel? What sounds did you hear echoing through the hallway as you toured the property? 

When you think of your favorite moments, you remember those sorts of details. Provide the same vivid details to consumers, and they will remember you.

Show And Tell Your Story In A New Way

As our attention spans shorten in the digital age, successful brands are realizing that storytelling must capture the viewers’ attention while removing the distractions of the outside world.

The modern immersive experience is opening creative doors for companies and these creative opportunities are scalable. Brands of all sizes can communicate beyond text, images, and videos by placing consumers inside of the story. 

Take note and utilize technology to make your company a cut above the rest. 

Dismiss The Limitations Of Traditional Advertising

Whether we recognize it or not, most of us see an estimated 5,000 ads every day. With advertisements at every turn, marketing ploys are more obvious than ever. 

Have you noticed the skyrocketing popularity of YouTube vlogs and behind-the-scenes stories? This is happening as the public turns away traditional marketing in favor of genuine content.

Viewers also have more say in the content that crosses their screens. 

Artificial intelligence is now more involved with the customer experience by using their behavior to determine their preferences, ads, and recommendations. 

Consider the intuitive nature of AI paired with the ability to opt out of online ads and commercials with streaming services. These features greatly limit advertising opportunities while making viewers less receptive to new brands.

As a response, experiential marketing is making its way to the forefront as a solution that keeps brands in front of consumers. 

Choosing shared values and experiences over the expected ad campaigns is part of the formula for winning companies. A powerful immersive experience grants access to your brand in a format that will leave people wanting more.

Harness The Power Of Virtual Storytelling

Do you remember your favorite story? Of course, you do! It was your favorite for a reason. The narrative was strong, and you were deeply invested in the characters. Applying these elements to your branding strategy can result in a new level of success. 

Standing apart as a brand means letting the customer be the star of the story while dictating what happens next.

Use virtual reality and viewers will want the story to continue. They’ll talk about your brand and invest in your products because you provided valuable essentials - fond memories and excitement. 

Know Thy Customer

You can extract demographic data, determine your target market, and identify your ideal customer through traditional market research. But your brand will be educated in a way that goes beyond the numbers with immersive experiences. 

You can’t predict how consumers will interact with your brand until they are experiencing what you have to offer. Knowing how people interact with your product and how they perceive its value shows you how to tell their story and share your  vision going forward. 

Through immersion, you won’t just have data. You’ll have the in-depth insight to make your brand more unique.

Create An Emotional Connection Through Immersive Experiences

Today’s consumer is no longer the passive onlooker that buys something because they see it. They want to engage with brands conveniently and feel valued. 

Let them get excited about the concert without being there. Let them explore and interact with properties without driving there. They won’t forget those experiences. That's when your brand will truly stand apart.

Image: UnSplash – No Attribution Necessary

Harrys Spyridakos